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Standing second in the 2011 SuperLite Championship points chase and upholding the honor of the third generation FUNCO Motorsports legacy, Chad George charges down into the dirt of Glen Helen Raceway for Lucas Oil Off Road Racing Series Round 5 and 6 action with a formidable home track advantage and as the face man for the tracks tremendous versatility as a motorsports venue. You may get a glimpse of the SuperLite Arrive & Drive racer upon the front page of the Daily Bulletin sports section at the news stands or upon the online version of the publication.
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To commemorate the life of action sports star and SuperLite Championship racer Jeff "Ox" Kargola, who died last month while riding the Rip To The Tip adventure motorcycle ride in Baja, the Lucas Oil Off Road Racing Series, in conjunction with General Tire, the title sponsor of Kargola's SuperLite truck, will launch its two-day race weekend at Glen Helen Raceway with a special opening ceremony to begin at 2 p.m this Saturday. The SuperLite Championship Round 5 main event will immediately follow the tribute.
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As we geared up for the 2010 Lucas Oil Off Road Racing Series Round 13 and 14 at Las Vegas Motor Speedway in Las Vegas, we were busy behind the scenes working with our friends at the 3D television channel, Wealth TV, which produced an indepth feature on the SuperLite Championship Arrive & Drive program for its Wealth On Wheels segment. The segment, hosted by Josh Middleton, who hops behind the wheel of a SuperLite, delves into the history of thriving truck racing operation and delivers a behind-the-scenes look into the lives and lifestyles of the racers and race organization.
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According to inside sources, an unidentified flying object, as in a real UFO, was reported rocketing through the atmosphere just above Glen Helen Raceway earlier today. Early reports have left UFOlogists perplexed, particularly the crack scientists at the SETI Institute, who are experts in such phenomena.
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In addition to unveiling new social search features into its search engine results pages (SERP), Google search just launched an update to its top navigation bar across its various properties, including its search engine. What's cool about this new feature is not just the cleaner user interface and nominal functionality boost but the fact you can land a hot new SuperLite / Cameron Steele / Monster Energy wallpaper into the background. Just download the desktop wallpaper here, and click the new link at the bottom left of the Google search page.
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Building into a powerful motorsports crescendo, the 2010 SuperLite Championship Series funneled down into the finale at the Firebird International Raceway for the season-ending Lucas Oil Off Road Racing Series showdown. It was decision day in the dirt. And with an army of world class extreme sports competitors vying for the coveted SuperLite Championship No. 1 plate, a scant 50 points separating the top five, a battle ensued upon the motocross style off-road truck track, and from the mayhem of the competition mosh pit, Rockstar Metal Mulisha’s Jeremy “Twitch” Stenberg emerged to snatch the championship, beating out some of the best in the business.

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Thursday, 29 July 2010 02:39

Sunny Garcia

What does a big wave surf legend do to get the edge off his adrenaline addiction? He hops behind the wheel of a SuperLite Championship Truck. Hopping behind the wheel of the Rockstar Energy / Metal Mulisha athlete truck, Sunny Garcia entered the Arrive & Drive program thrilled at the opportunity. But once he had the opportunity at Miller's Motorsports Park to dice it up with other action sports legends and wound up on his lid, Garcia found it difficult to ditch his new-found addiction to dirt and was on the phone, hitting up Rockstar Energy Headquarters, haggling for a full ride and a permanent slot on the starting grid.
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Thursday, 29 July 2010 00:48

Brian Deegan

He's known as "The General." Ditching the high school jock life for a life behind the handlebars, the Metal Mulisha founder foisted onto the pro Supercross scene, taking the 125cc main event win back in 1997 at the LA Coliseum. It was no ordinary victory. Brian Deegan ghost rode his bike across the finish line. And freestyle motocross (FMX) was born. In his quest to conquer and deliver world domination, Deegan has faced death three times, once losing a kidney and severely injuring his spleen filming MTV's Viva La Bam. In his quest, he's toppled numerous firsts and earned over 10 X-Games medals, countless hard core accolades and a world of followers of the Metal Mulisha lifestyle.
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Wednesday, 28 July 2010 23:01

Chad Leising

Determined, fearless, and unstoppable are three of many words used when Chad Leising is spoken of in the off-road world. Chad is about as grassroots as it gets, but his story isn't one you'd expect. Unlike many of his competitors who come from generations of racing, Chad grew up playing community sports and didn't step foot in the desert or even own a dirt bike until his later years in high school.
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The thrash-style driving that exemplifies the pro-packed echelon of SuperLite Championship Arrive & Drive drivers kicked up the ante when $10,000 was tossed into the competition pit for Friday evening's SuperLite Grill N' Thrill Challenge race. The Metal Mulisha General, Brian Deegan, gave the order and as the door-to-door action funneled into the last lap for the checkered flag, his hard core freestyle motocross star Jeremy "Twitch" Stenberg broke loose of the pack in his Metal Mulisha / Rockstar Energy Drink truck and piled the cash atop the podium.
Freestyle motocross superstar Jeremy "Twitch" Stenberg stood on the throttle to take the top slot during Friday's second SuperLite Championship practice session for the 2010 Lucas Oil Off Road Racing Series Round 7 and 8 at Miller Motorsports Park in Tooele, Utah. Twitch piloted the No. 88 Metal Mulisha / Rockstar Energy Drink SuperLite Championship Truck around the 1.1-mile off-road race course in one minute and 16 seconds with a speed of 51.436 miles per hour.
Launching into the action for the 2010 Lucas Oil Off Road Racing Series Round 7 and 8 at Miller Motorsports Park in Tooele, Utah was Speed Technologies driver Dawson Kirchner, who clinched the fastest lap of the weekend's first practice session on Friday for the Super Lite Championship series. Dawson traversed the 1.1-mile off-road race course in one minute and 16 seconds with an average speed of 51.793 miles per hour in his lap five effort and was able to pull a 1.732-second gap on the pack.

During this morning's practice run for the Lucas Oil Off Road Racing Series (LOORRS) Round 5 SuperLite Championship Arrive & Drive Truck race at the Las Vegas Motor Speedway in Las Vegas, Nevada, drive Chad George seized fast lap in the No. 42 Monster Energy / Kawasaki Racing / Funco Motorsports race truck. George logged an average speed of 49.891 miles per hour with a time of 1 minute, 19 seconds on the 1.1 mile off-road race course.

Ricky James jumped into the Lucas Oil Off Road Racing Series (LOORRS) Round 5 and Round 6 weekend by earning the top slot in Friday's practice at the Las Vegas Motor Speedway in Las Vegas, Nevada. Charging hard to rival the competition by over two seconds in qualifying time, James piloted his SoCal Super Trucks machine to fast lap in lap three, touting an average speed of 51.064 miles per hour and a time of 1 minute, 17 seconds upon the 1.1 mile off-road race course.

With standard SuperLite truck frontrunner Ricky James out with a concussion following a shunt in practice Saturday morning, it was Brian Deegan in the #38 Rockstar / Metal Mulisha machine who took the lead and never let loose.
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Where else would the Metal Mulisha General perform pre-race testing on a brand new SuperLite race truck than his own backyard.
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Last year was the “General” Brian Deegan’s year of domination taking home the Unlimited Lites Off Road Championship. Proving that Off-Road Racing isn’t just another hobby, Deegan’s back again this year to kick off the season with a new and improved race team and the same winning attitude at the Las Vegas Motor Speedway for Rounds 1 & 2 of the Lucas Oil Off Road Racing Series.
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It's been in the works for a few months. The guy just wanted to rage from within a cage. The action sports superstar is accustomed to going it behind the handlebars and performing all sorts of feats. And no doubt the Lucas Oil Off Road Racing Series suits the his fast action style. SuperLite delivered.

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OPPORTUNITY ON THE MOVE

As a major sponsor, your brand will boldly and consistently appear at the front of the pack and will be brilliantly evident on and off the track – from PR and Marketing efforts to TV and Web exposure. From uniforms and caps and the smallest of details to trailers, semis and that not-so-subtle statement that is displayed across the truck itself. Nice. But better yet, SuperLite is as strong on the bottom line as it is at the finish line. In other words, the price is right. Please call us and see how affordable and intelligent this marketing opportunity is.
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