A lifelong enthusiast of off-road motorsports, Marty Fiolka raced his first Baja 1000 in 1992 and recently completed his 10th race. A graduate of University of California at Long Beach, he formed the Rennsport Marketing Group in 1995 and executed public relations programs for Nissan, Infiniti, Exxon, Mitsubishi, and SCORE International. In 2005, Fiolka authored “1000 Miles to Glory: The History of the Baja 1000,” and was the associate producer of Dust to Glory, a Baja documentary.

Rob Naughton powered his truck to a SuperLite Championship victory during the Lucas Oil Off Road Racing Series Round 13 race at the 1-mile Lake Elsinore Motorsports Complex in Lake Elsinore, California on December 12, 2009. Naughton earned the race's fast lap during lap 10 with an elapsed time of 1 minute and 8.479 seconds and speed of 52.571 miles per hour. Behind the wheel of his Monster Energy / Kawasaki SuperLite truck, Chad George charged into second place. Dawson Kirchner piloted his Speed Technologies truck to a third.