Enduring a futile quest to conquer the 2012 Lucas Oil Regional Off Road Race Series Southern California opener at Glen Helen Raceway, Kal-Guard Lubricant's Trenton Briley outlasted the battle of attrition that culminated in Saturday's main event, taking home the coveted victory in SuperLite Arrive & Drive racing at Glen Helen Raceway.

The lineup of SuperLite Arrive & Drive machines are now southbound in the hunt for Lucas Oil Regional Off Road Series Southern California racing action. Loaded up and headed south through the snow to Glen Helen Raceway, this marks the first race on the season's bustling schedule. But not the first test session.

This tribute just sums it all up. From the music to the imagery that outlines the life of the man we came to know as The Action Sports Freight Train , from birth to the big wave surfing with Sunny Garcia to the backflips with his Metal Mulisha family and into the seat of his General Tire SuperLite, the guy we knew as Ox simply kicked ass at living life, and Metal Mulisha captured the essence of why the world was better place because of it.

The momentum builds. The launch of the SuperLite Championship season fast approaches. We're weeks away from the 2011 Lucas Oil Off Road Racing Series' March 19-20 dates at Firebird Raceway in Phoenix, Arizona. And the demand continues its viral plight for the stadium-style super trucks.

The SuperLite Championship crew kicked the throttle into action for the 2010 Lucas Oil Off Road Expo with Chuck Dempsey jumping behind the wheel of SuperLite No. 1 and delivering a full-throttle performance for the KTLA Channel 5 morning show. While the two jumps on the makeshift off-road race course made for a killer show, watching the SuperLite slide into a four-wheel drift was insane. Rather than kicking up the usual roost of dirt, Dempsey delivered Formula Drift-style parade of smoke and shredded tires.

Those addicted to the sand dunes of Glamis will meet the fast family of short course off-road racers from the SuperLite Arrive & Drive, as both converge upon the Orange County Fairgrounds for the 2010 Sand Sports Super Show on September 17-19. Hook up with the SuperLite crew and the guys behind the wheel to get a first hand account from racers Brandon Ward and  Chad Leising of Hart & Huntington Tatoos of what it's like and how to get in on the high-flying off-road racing action. SuperLite headquarters is situated at the entrace of the show and spans into the Lucas Oil and Lucas Oil Off Road Racing Series compound, where Ward's truck is parked. And for those who can't make the show, don't worry. SuperLite Live has you covered with its live webcast beginning Friday afternoon, as they window shop the elements of the sand lifestyle.

That's the man behind the Lucas Oil Off Road Racing Series. What's Tony Vanillo up to? Well, we were wondering the very same thing. And we were shocked, honored and sincerely grateful to hear the latest addition to the LOORRS hardware stockpile and the thoughtfulness behind it. Tony commissioned a highly sophisticated podium to be built. Equipped with a wheel chair friendly ramp and hydraulic lifts for each of the three positions, LOORRS custom-built this one-of-a-kind podium with SoCal SuperTrucks SuperLite driver Ricky James in mind, who is no stranger to victory.

They call him "Twitch." They guy is a powerhouse of extreme sports, killing it big behind the handlebars, making him the envy of freestyle motocross (FMX) competitors and the idol to action sports junkies the world over. A key component to the Metal Mulisha Family, Jeremy "Twitch" Stenberg earned his nickname from a condition he was diagnosed with at the age of eight, Tourette Syndrome, which you may have seen highlighted during his recent appearance on MTV's True Life. That ain't never slowed him down. And now, amidst taking home X Games Medals and his weekend gig with Nuclear Cowboyz, Twitch is mobbing behind the wheel of his famed Rockstar / Metal Mulisha SuperLite Championship Arrive & Drive truck.

John Harrah is a fierce competitor. Whether he's racing horses, speed boats, snowmobiles or behind the wheel of an off-road race vehicle, taking on the legendary Baja 1000, Harrah has done it and won it. Same goes for the SuperLite Championship series. Harrah clinched the 2009 point championship in inaugural Lucas Oil Off Road Racing Series.

In your face. On the threshold. And the Guinness World Record for the biggest drop onto a 70 foot skateboard ramp back in 2001. That's none other than Jason Ellis raging over the airwaves of Sirius XM Radio via the Jason Ellis Show (Sirius 108 / XM 139). And he's no doubt got SuperLIte Championship Arrive & Drive blood in him.

SuperLite Championship Arrive & Drive Truck racer Jacob Person outperformed the full field of competitors, qualifying Friday for the Lucas Oil Off Road Racing Series Round 5 with fast lap at the Las Vegas Motor Speedway in Las Vegas, Nevada. In lap six, Person logged fast lap with an average speed of 50.416 miles per hour and a time of 1 minute, 18 seconds.

There's no doubt. Lucas Oil is going big. It's shelling out $15 million in advertising to catapult MavTV into even greater acclaim amid the national broadcast television arena. And for guys ranging from 18-49 years old, it's going to be a huge hit. Why? Because it's television for men.

Today, the Lucas Oil Off Road Racing Series announced the complete 2010 SPEED television broadcast schedule. The entire SPEED package encompasses thirty hours of original programming featuring Pro 4 Unlimited, Pro 2 Unlimited, Pro Lite Unlimited and Pro Buggy Unlimited racing action.

As rounds 3 & 4 of the Lucas Oil Off Road Racing Series rapidly approach, the staff at Speedworld are in full swing, making improvements and preparing for another blockbuster event.