As we geared up for the 2010 Lucas Oil Off Road Racing Series Round 13 and 14 at Las Vegas Motor Speedway in Las Vegas, we were busy behind the scenes working with our friends at the 3D television channel, Wealth TV, which produced an indepth feature on the SuperLite Championship Arrive & Drive program for its Wealth On Wheels segment. The segment, hosted by Josh Middleton, who hops behind the wheel of a SuperLite, delves into the history of thriving truck racing operation and delivers a behind-the-scenes look into the lives and lifestyles of the racers and race organization.

Lucas Oil, the principal shareholder in MAVTV, announced today an initial $15 million national branding campaign for MAVTV. The campaign will include local media buys, prominent brand positioning within Lucas Oil stadium, home of the NFL’s Indianapolis Colts, grass roots marketing at over 400 racing events throughout the country, sponsored race teams in Lucas Oil’s Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and two teams in the extremely popular NHRA.

Corona, California – Today, the Lucas Oil Off Road Racing Series released a revised 2010 schedule featuring a brand new location and updated race dates. The Las Vegas Motor Speedway, host to a variety of top tier professional motorsports including NASCAR and NHRA Drag Racing, will be the site of races on May 22nd and 23rd and November 6th and 7th. These Las Vegas events will be held on a completely new and unique track to be built in a joint effort between the facility and Lucas Oil Off Road Racing Series officials. The November date will also coincide with the annual SEMA show where the series has been invited to return with their large outdoor vehicle demonstration on the Toyota Proving Grounds.