Lucas Oil, the principal shareholder in MAVTV, announced today an initial $15 million national branding campaign for MAVTV. The campaign will include local media buys, prominent brand positioning within Lucas Oil stadium, home of the NFL’s Indianapolis Colts, grass roots marketing at over 400 racing events throughout the country, sponsored race teams in Lucas Oil’s Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and two teams in the extremely popular NHRA.

Today, the Lucas Oil Off Road Racing Series announced the complete 2010 SPEED television broadcast schedule. The entire SPEED package encompasses thirty hours of original programming featuring Pro 4 Unlimited, Pro 2 Unlimited, Pro Lite Unlimited and Pro Buggy Unlimited racing action.

The Lucas Oil Off Road Racing Series has relocated the first event of 2010, March 6th and 7th, to the Las Vegas Motor Speedway.Lucas Oil Executive Vice-President, Bob Patison spoke on the move to the new off-road racing facility in Las Vegas.

Today, the Lucas Oil Off Road Racing Series announced that the series will feature over 70 hours of television programming over four broadcast networks. With multiyear contracts confirmed with CBS Sports and SPEED, the popular short course off road racing series will also be featured on the VERSUS (VS.) and MAV-TV networks.

By bolstering impressive support by such off-road aftermarket performance parts manufacturers as ReadyLIFT Suspension and Magnaflow Exhaust as well as mainstream household newcomer CANIDAE All Natural Pet Foods, the Lucas Oil Off Road Racing Series (LOORRS) will pay out over three quarters of a million dollars in purse winnings during the 2010 season.