SuperLite Championship drivers Ricky James and Chad George are taking their high stakes SuperLite Championship game to this evening's SoCal SuperTrucks 1st Annual Open House in San Bernardino, California. The event, which will serve as…
Lucas Oil Off Road Racing Series announced that the August 7th and 8th, Southern California event, will be held at the legendary Glen Helen Raceway. The landmark facility in San Bernardino, California, has an extensive…
The average guy may require a quick shot of java just to get him up in the morning. but if you're like Reno Gazette Journal reporter Dan Hinxman (@DanHinxmanRGJ), you may want to leave your…
There's no doubt. Lucas Oil is going big. It's shelling out $15 million in advertising to catapult MavTV into even greater acclaim amid the national broadcast television arena. And for guys ranging from 18-49 years…
Lucas Oil, the principal shareholder in MAVTV, announced today an initial $15 million national branding campaign for MAVTV. The campaign will include local media buys, prominent brand positioning within Lucas Oil stadium, home of the…
As rounds 3 & 4 of the Lucas Oil Off Road Racing Series (LOORRS) rapidly approach, the staff at Speedworld Off Road Racing Park are in full swing, making improvements and preparing for another blockbuster…
Today, the Lucas Oil Off Road Racing Series announced the complete 2010 SPEED television broadcast schedule. The entire SPEED package encompasses thirty hours of original programming featuring Pro 4 Unlimited, Pro 2 Unlimited, Pro Lite…
With standard SuperLite truck frontrunner Ricky James out with a concussion following a shunt in practice Saturday morning, it was Brian Deegan in the #38 Rockstar / Metal Mulisha machine who took the lead and…
The stage was set this weekend for Ricky Jamesto make his off-season claims a reality by piloting his SoCal SuperTrucks SuperLite towards a winning sweep, but that was not to be at Rounds 1 and…
As rounds 3 & 4 of the Lucas Oil Off Road Racing Series rapidly approach, the staff at Speedworld are in full swing, making improvements and preparing for another blockbuster event.
Catch the some killer video footage of Friday qualifying of the Lucas Oil Off Road Racing Series (LOORRS) season opener at the Las Vegas Motor Speedway. The race video features all the usual suspects.
In honor of All-American box office bad man, Chuck Norris, who celebrates his 70th birthday today, we figured it worth while to unload an email sent to us this morning. It's made its rounds before…
Where else would the Metal Mulisha General perform pre-race testing on a brand new SuperLite race truck than his own backyard.
Last year was the “General” Brian Deegan’s year of domination taking home the Unlimited Lites Off Road Championship. Proving that Off-Road Racing isn’t just another hobby, Deegan’s back again this year to kick off the…
It's been in the works for a few months. The guy just wanted to rage from within a cage. The action sports superstar is accustomed to going it behind the handlebars and performing all sorts…
The reigning Modified UTV champion, Chad George will seek his 4th major championship as he takes new partner, Monster Energy Kawasaki, for an epic ride through the 2010 Lucas Oil Off-Road Racing season. Chad will…
Today, it was announced that Magnaflow Exhaust Products has been named the "The Official Exhaust of the Lucas Oil Off Road Racing Series." With a significantly expanded scope in the short course off road racing…
The Lucas Oil Off Road Racing Series has relocated the first event of 2010, March 6th and 7th, to the Las Vegas Motor Speedway.Lucas Oil Executive Vice-President, Bob Patison spoke on the move to the…
Today, the Lucas Oil Off Road Racing Series announced that the series will feature over 70 hours of television programming over four broadcast networks. With multiyear contracts confirmed with CBS Sports and SPEED, the popular…
By bolstering impressive support by such off-road aftermarket performance parts manufacturers as ReadyLIFT Suspension and Magnaflow Exhaust as well as mainstream household newcomer CANIDAE All Natural Pet Foods, the Lucas Oil Off Road Racing Series…
The are major changes pending in the world of short course off-road racing action, and we're grateful to be at the helm and making major headway in the realm of off-road motorsports competition. While we…
The powers behind the SuperLite Championship off-road racing effort are amassing in Las Vegas. Amid the topics of discussion is sponsorship.
The SuperLite Championship Series seized upon one of the hottest slots in Las Vegas. The bustling Arrive & Drive off-road race program secured placement in the prestigious Luxury Las Vegas Magazine and earned rank above…
Corona, California – Today, the Lucas Oil Off Road Racing Series released a revised 2010 schedule featuring a brand new location and updated race dates. The Las Vegas Motor Speedway, host to a variety of…
The SuperLite Championship would like to thank everyone who participated in 2009 race season. The inaugural season of the SuperLite Championship featured some of the best racing action in the Lucas Oil Off Road Series.…
Here's an old school SuperLite Arrive & Drive promotional video from January 2009. We've come a long way and are gearing up for 2010 with our first meeting of the year to solidify our off-road…
SuperLite Championship launches into the prestigious pages of the upscale luxury magazine Rob Report by way of the upcoming 2010 SuperLite Arrive & Drive program. They call it SuperLite Fantastic. The effort that takes to…
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