Lucas Oil, the principal shareholder in MAVTV, announced today an initial $15 million national branding campaign for MAVTV. The campaign will include local media buys, prominent brand positioning within Lucas Oil stadium, home of the NFL’s Indianapolis Colts, grass roots marketing at over 400 racing events throughout the country, sponsored race teams in Lucas Oil’s Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and two teams in the extremely popular NHRA.